1. Search Engine Optimization (SEO)
Search engine
optimization (SEO) is the practice of increasing the visibility of a website in
search engines via search results. SEO encompasses both tactics and strategies
that help ensure web pages would appear at the top of a user's search results
page.
2. Social Media Marketing
Social media marketing
uses social networks, blogs, wikis, forums, etc. to spread brand
messages and drive traffic to websites.
3. Content Marketing
Content marketing is a
type of digital marketing where companies create and distribute content to
attract customers and prospects online.
4. Email Marketing
Email marketing is the method of promoting products or services to individuals via email. Most email marketing
software automatically sends a confirmation email after a customer receives an
email.
5. Pay Per Click Advertising
PPC advertising,
commonly abbreviated PPC, refers to paying a publisher or third
party to display ads on their website. A pay-per-click campaign may involve
setting a daily budget, selecting keywords relevant to your business, and then
using those keywords to bid on ad space. When someone clicks on your ad, you
pay the advertiser based on how much you spent to place the ad.
6. Mobile Marketing
Mobile marketing is
marketing done via mobile phones. Major players in this industry include Apple
Inc., Google Inc., Samsung Electronics Co Ltd., Research In Motion Limited,
Microsoft Corporation, Sony Ericsson, LG Electronics Inc., Motorola Mobility
LLC, HTC Corp., Palm Inc., and Nokia Corporation.
7. Display Advertising
Display advertising is
a type of online advertising that involves the placement of promotional
advertisements on a webpage. Unlike paid search ads, which are the result of a
consumer searching for particular information display ads are displayed
directly below search results or on a separate screen while consumers are
checking out product details.
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