Search Engine Optimization or simply SEO is a very important term for any type of web content and products or business.
What SEO means?
SEO is the process of optimizing a website and its contents, as a search engine which we normally call google search finds your website easily when any user searches for any topics related to your website's contents and products. The technical configuration is content relevance and link popularity so its pages, contents, and products can become easily findable, more relevant, and popular towards user search queries, and as a consequence, search engines rank them better. Overall, SEO depends on various factors.
What is SEO in Marketing?
Search Engine Optimization is the process of improving a website to increase its visibility and popularity when people search for products or services on any search engine. When the more visibility a website has on search engines, the more likely it is that brand captures business. The business will grow. That's why we say- SEO is a very big and important term of marketing through peoples searching experience.
There are three types
of SEO-
- On-Page SEO
- Off-Page SEO
- Technical SEO
On-Page SEO
On-page SEO is the process of making search engines optimize the web pages, contents, and products of a website. This type of SEO focuses on optimizing all written content on a page to rank under certain keywords of the content. Effective and user-friendly content makes it easy for Google and other search engines to understand what the page is about and display it for relevant searches. This area of SEO includes researching, writing, and optimizing high-quality SEO-focused content.
Off-Page SEO
Off-page SEO is all about the actions that happen away from the site. Google uses a lot more than what is published on your site to determine rankings. A keyword used by Google and other search engines is your relationships with other sites and backlinks.
Technical SEO
This type of SEO
directly influences the effectiveness of on-page SEO and off-page SEO. It’s
important to know what it refers to. Technical SEO is focused on various site
elements including- website loading time or speed, responsiveness, mobile
friendliness, website structure, website security, and overall
user-friendliness.
Technical SEO is often
referred to as the foundation of a website as it helps search engines determine
the overall quality of a website. Strong technical SEO is required for an optimal
user experience
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